On Thursday, December 14th, Christopher “Chris” Whaley and Zoë Beale, both alumni of Chowan University, took the stage at the North Carolina Independent Colleges and Universities  Conference held at Salem College. The duo delivered a captivating presentation titled “Digital Media and Branding: Now What?” which provided an in-depth analysis of Chowan’s rebranding as a Life Skills University and outlined the strategies for maintaining and enhancing the university’s brand in the future.

As members of the University Marketing Team, Beale and Whaley were thrilled to have the opportunity to share their expertise and showcase the remarkable work they have accomplished. Their presentation shed light on the innovative approaches and creative techniques employed by Chowan University to transform its brand image and establish itself as a leading institution in the field of life skills education. 

During the conference, Beale and Whaley emphasized the importance of digital media in shaping a university’s brand identity. They discussed the various digital platforms and marketing strategies utilized by Chowan University to engage with prospective students, alumni, and the wider community. Their insightful analysis provided valuable insights into the power of digital media in building and maintaining a strong brand presence.

Chowan University’s rebranding efforts have gained significant attention and praise within the higher education community. By focusing on Life Skills Education, the university has positioned itself as a unique and forward-thinking institution, dedicated to equipping students with the practical knowledge and skills necessary for success in the real world.

The NCICU Conference provided an ideal platform for Beale and Whaley to share their experiences and strategies with other professionals in the field, as well as gaining the insight of her peers. Their presentation was met with enthusiasm and sparked engaging discussions among attendees, further solidifying Chowan University’s reputation as a trailblazer in higher education.