Business Administration, Marketing

Business administration, Marketing, B.S.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Every firm from small to large, for-profit or non-profit and including private, public or government, needs skilled individuals to handle its marketing function. Positions include sales, advertising, public relations, retailing, market research, corporate marketing, internet marketing, and customer relations. Graduates with a marketing degree will enter a growing job market according to the Bureau of Labor Statistics, with individuals in the upper levels of marketing management commanding high salaries.

The Marketing Concentration in the Department of Business at Chowan University will prepare you to enter this exciting and rewarding field!


The School of Business gave me the right tools to help me start my career confidently by providing important, relevant and interesting courses and by maintaining a very supportive environment. It’s a place where I met amazing professors with whom I am still in touch and whose advice has helped me on many occasions. I am proud of the growth the School of Business has achieved over the years and I am proud to be an alumnus of the School of Business
Shafiq Kuttab ’14  |  CPA  |  PricewaterhouseCoopers
Shafiq