Welcome to the Brand Standards Guide

It is increasingly important in today's higher education marketplace to create a strong, memorable brand. In order to create this strong brand identity, Chowan University must express continuity in vision and voice in all that we do.

The logo, visuals, and words we use to describe Chowan University will enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

The Brand Standards Guide provides general guidelines for the visual and verbal articulation of the Chowan University brand, as well as specific directions for the application of our logo and related elements. We recommend that you refer to this guide whenever you develop materials that will be distributed both within the University community and to the public.

The use of the University’s name, logo, seal, etc., for any products or goods by any department, office, club, organization, or team, whether for sale or free distribution, must be approved in advanced by the Marketing and Brand Management Committee.  To request approval, complete a  Marketing and Brand Management Submission.