“The Chowan University School of Business laid the foundation for my development both professionally and personally. The faculty encouraged me to work towards excellence on a daily basis and instilled in me a true passion for the field. The curriculum was challenging and prepared me for the pursuit of a Masters in Business Administration as well as a career in athletic administration. I am a proud graduate of the School of Business!” – Alison Kolezynski, Class of 2012, B.S. in Business Administration, Concentration in Marketing

Welcome to Marketing

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Every firm from small to large, for-profit or non-profit and including private, public or government, needs skilled individuals to handle its marketing function. Positions include sales, advertising, public relations, retailing, market research, corporate marketing, internet marketing, and customer relations. Graduates with a marketing degree will enter a growing job market according to the Bureau of Labor Statistics, with individuals in the upper levels of marketing management commanding high salaries.

The Marketing Concentration in the School of Business at Chowan University will prepare you to enter this exciting and rewarding field!

Required Courses

Marketing Concentration Required Courses:

Advertising and Sales Promotion
Retail Merchandising
Consumer Behavior
Marketing Research
Marketing Management
Project Management and Practice

Marketing Minor Required Courses:

Principles of Microeconomics OR Principles of Macroeconomics
Introduction to Business OR Foundations of Business
Financial Accounting
Introduction to Probability and Statistics
Three additional Marketing electives


Gladys DeJesus, PhD
Distinguished Professor of Economics
Thomas Eisenmenger. MBA
Instructor in Information Systems
Audrey Griffin, PhD
Associate Professor of Information Systems and Management
Mary Ann Howell, MBA
Instructor in Information Systems
Linda L. Miles, PhD
Dean, School of Business; Colgate W. Darden, Jr., Professor of Finance
Kevin Misenheimer, PhD
Assistant Professor of Management
Hunter Taylor, MBA
Instructor in Business Administration
Patsy Taylor, MAEd
Associate Professor of Marketing
Shannon Williams, MBA, CPA
Associate Professor of Accounting