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Academics: School of Business


Marketing Concentration

“The Chowan University School of Business laid the foundation for my development both professionally and personally. The faculty encouraged me to work towards excellence on a daily basis and instilled in me a true passion for the field. The curriculum was challenging and prepared me for the pursuit of a Masters in Business Administration as well as a career in athletic administration. I am a proud graduate of the School of Business!”

Alison Kolezynski, Class of 2012, B.S. in Business Administration, Concentration in Marketing

Are you a good communicator who likes working with people? You might have a perfect fit in a Marketing career! According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Every firm from small to large, for-profit or non-profit and including private, public or government, needs skilled individuals to handle its marketing function. Positions include sales, advertising, public relations, retailing, market research, corporate marketing, internet marketing, and customer relations. Graduates with a marketing degree will enter a growing job market according to the Bureau of Labor Statistics, with individuals in the upper levels of marketing management command high salaries.

The Marketing Concentration in the School of Business at Chowan University will prepare you to enter this exciting and rewarding field!

Click here to see our Marketing courses.

 

 

 

 

 

 

 



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